4 min read
User research is all about spending time with users, and learning who they are.
Understanding the user is so important (and complicated) that Jackie Bavaro, author of Cracking the PM Interview, recommends spending around 6 months gaining market insights before forming a meaningful strategy.
A user need describes somethings users want to achieve via your product. They could be:
A specific task to finish
A particular emotion to experience
A pain in life to remove
User needs vs Basic human needs
Unmet vs Unrealized Needs
3-Step Framework to validate user needs
There are 3 general buckets of information. They are: exogenous characteristics, endogenous characteristics, and user-product behavior.